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ARDENCY INN - Americana Custom Coverage Concentrate - Medium Golden

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Americana Custom Coverage Concentrate

Item# I-021526 - Size: 15ml

Turn your water-based moisturiser into a tinted moisturiser, liquid foundation or concealer with this unique pigment concentrate. Can be used for sheer or full coverage according to your needs. 

ARDENCY INN - Americana Custom Coverage Concentrate - Medium Golden
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Turn your water-based moisturiser into a tinted moisturiser, liquid foundation or concealer with this unique pigment concentrate. Can be used for sheer or full coverage according to your needs. 

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Groundbreaking Americana concentrate allows you to custom-build your complexion coverage by varying the amount of pigment you add to your moisturiser. Begin with a sheer coverage by adding a drop of concentrate into your moisturiser and work up to your desired level of coverage for a flawless looking complexion. The more concentrate added, means the more coverage obtained. This product eliminates the chance of an unnatural mask-like coverage and gives a natural looking finish. One bottle of concentrate will create two bottles of liquid foundation.

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V-021529 Americana Custom Coverage Concentrate ARDENCY INN <p>Turn your water-based moisturiser into a tinted moisturiser, liquid foundation or concealer with this unique pigment concentrate. Can be used for sheer or full coverage according to your needs. </p>
4.8 5
$55.00 AUD
Americana Custom Coverage Concentrate is rated 4.8 out of 5 by 5.
Rated 5 out of 5 by from Amazing!!!! This foundation is by far the best I have tried! It gives the most flawless finish without looking like you are wearing a lot of makeup. It works for any skin type! And has all day wear even on oily skin types! For dry skin this foundation works best mixed with mousteriser and for oily skin I like this foundation mixed with primer. I personally like a luminous finish with my foundation so I found my favorite primer to mix with this foundation is the Mecca lit from within. I use half a pump of each and find that's all I need to create a full coverage. I wouldn't recommend to use this foundation without mixing with either a primer or mousteriser unless you are spot concealing problem areas as it is a concentrate, therefore it may go a little cakey and hard to blend. I also use this foundation right up under my eyes and it wears perfectly without creasing! I also find that even though I get oily t-zone I don't even need to set this foundation with a powder, the foundation doesn't separate and stays in place. I have tried this foundation applied with my fingers and it is really easy to blend but I do prefer to use a brush to give an a beautiful airbrushed finish. What I love most about this foundation is its versatility, you can create a light to full coverage depending on how much of the foundation concentrate you mix with primer or moisteriser, and you can adjust the finish depending on the type of product you mix with the foundation.
Date published: 2016-07-19
Rated 5 out of 5 by from BEST FOUNDATION I'VE EVERY TRIED.. SO FAR I bought this a few weeks ago because I saw it and had this instinctual feeling that it was going to be amazing.. and it is! You need HALF a pea size, mix with a teaspoon of moisturizer and that's more than enough for the perfect customized coverage. You use the left over amount to go over trouble areas. It is NOT drying. Does NOT cling to dry patches. Does NOT crease. Does NOT separate when you sweat. (Provided you do the right skin prep for your skin type!**) I don't have a yellow OR pink undertone to my skin, I am actually very olive in undertone so "Light Beige" has become the best match in the history of my relationships with foundations. These skin tones are so true to natural skin tones, it's incredible. This brand is my new favourite.
Date published: 2016-03-08
Rated 5 out of 5 by from Handy to have This foundation provides full coverage and is long lasting. You can sheer it out using more of the mixing product but I like medium to full coverage so I mix it with the Hourglass primer and Koh Gen Do Aqua Foundation Illuminator (I have both colours) to either make the foundation lighter for winter or when I don't want the matte look.
Date published: 2015-09-13
Rated 5 out of 5 by from Surprising I actually really like this product. I found it worked really well when I mixed it with primer and was great for when I was in a bit more of a rush before work in the morning. You have to be very sparing with it though. It was also nice mixed with my favourite foundation to create a concealer. Its a handy product to have in your makeup bag as it's quite versatile.
Date published: 2015-06-26
Rated 4 out of 5 by from Versatile but I'm still on the fence I love the versatility of this concentrated foundation pigment. You can mix it with moisturiser to custom make tinted moisturiser, foundation or concealer depending on how much you add. A little added to moisturiser goes a VERY long way. The downside... If you're thinking that you can add this to your favourite moisturiser to create your favourite tinted moisturiser/foundation, be prepared to be disappointed. It changes the texture and finish of your moisturiser, even if you only add a tiny amount. Where it works really well is if you add it to foundation to bump up the coverage of your foundation, or mix a little more with foundation to create a concealer to perfectly match your foundation. I found that is more stable when mixed with foundation than moisturiser, possibly because foundations are formulated to have pigment? If you're curious about the product and enjoy experimenting it's totally worth the purchase. I'd recommend that you go a slightly darker shade than you think. I have fairly light neutral toned skin, I purchased light beige and it looks a slightly chalky on me.
Date published: 2015-06-17
  • 2016-10-21T07:03CST
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