A tale from LONDON. Discovered in London. Mothers (often) know best. And Joy Isaac’s mother knew the power of COLLOIDAL SILVER to HEAL skin irritations.

A later-in-life lightbulb moment came to Joy; working with a team of skin sleuths, she found that fusing Silver Hydrosol with a natural, marine-based ingredient had remarkable anti-ageing effects on the skin. And so a true dream cream – la potion infinie - was born.