Alternate Views

Available in selected stores at:

Eye Opening Mascara

Item# I-022995 - Size: 10ml
A jet black mascara for high impact lash length and high drama volume.

Product Variations

Product Actions


In Stock

A jet black mascara for high impact lash length and high drama volume.

Additional Information

With a jumbo sized brush to fan and push lashes up and out and a rich black formula, this mascara intensely thickens, curls and lifts lashes from root to tip for the ultimate eye opening effect. The revolutionary formula builds a long-lasting curl that holds for 8 hours. 

Brush the wand through from lash base to tips of lashes, layering until the desired look is achieved. Washes off easily with warm water.

Additional Information

Product Actions

Available in selected stores

Works well with

I-022995 Eye Opening Mascara Bobbi Brown A jet black mascara for high impact lash length and high drama volume.
4.2727 11
$46.00 AUD
Eye Opening Mascara is rated 4.2727 out of 5 by 11.
Rated 5 out of 5 by from Best mascara I've used This really does open your eyes up it doesn't clunk up and you don't have little black pieces on your face during the day. Love it!
Date published: 2016-08-20
Rated 3 out of 5 by from Wanted to love it more I bought this after watching Hannah Martin and her lovely lashes online. I also bought it because without contact lenses I'm as blind as a bat and for comedy value - it's SO big I knew I would be able to find it quickly in the mornings on the days when I wear my glasses, ha!! I have long lashes naturally - I don't need to curl them - and this looks fine, but is a pain to remove (double cleansing with Emma Hardie balm and then KS Goatmilk and I still have panda eyes) and isn't that much better than L'Oreal butterfly effect or Max Factor Masterpiece for the price in my opinion. Hannah Martin applies it by sort of flicking it onto the lashes rather than the usual wiggle technique and I've found this makes it less clumpy. For reference - because mascara can be a very subjective thing - my two favourite higher end mascaras are Chanel Inimitable (but MF Masterpiece is almost exactly the same in my opinion) and Estee Lauder Sumptuous (the BEST)
Date published: 2016-07-29
Rated 5 out of 5 by from Best mascara ever I cannot recommend this mascara enough, it almost makes it look like I'm wearing fake eyelashes! So worried about this being a limited edition I've bought 3 of them just in case, ive tried so many types of mascara and this is by far the best!
Date published: 2016-07-11
Rated 4 out of 5 by from Nice I like how dark it makes my eyelashes look as well as thick i cant say its better than the too faced better than sex but its still nice
Date published: 2016-07-02
Rated 5 out of 5 by from Gives you lashes you didn't know you had I've repurchased this three times since feb and its the best thing I've found for my extremely sparse lashes, gives them volume and length. Love it
Date published: 2016-06-26
Rated 4 out of 5 by from eye opening- definitely I love this !!! It works really well on people with already naturally fuller lashes, looks beautiful on, makes eyes seem bigger, would repurchase :D flaw: occasionally smudges while applying, haven't figured out how to solve that yet..
Date published: 2016-06-19
Rated 1 out of 5 by from Terrible, gluey mascara I went off the other 5-star rave reviews when choosing this mascara and I wish I hadn't! The mascara brush is way too big and the consistency of the mascara is awful; it clumps lashes and is way too heavy and gluey. Do not recommend this product at all!
Date published: 2016-06-08
Rated 5 out of 5 by from Best mascara ever! I purchased this product about a month ago, just to try it out & i'm seriously in love with it! Opens your eyes up a lot, adds boldness to your eye looks! Definitely recommend this product!!!
Date published: 2016-05-12
  • 2016-10-26T07:27CST
  • bvseo_cps, prod_bvrr, vn_cps_3.4.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_11
  • loc_en_AU, sid_I-022995, PRD, sort_mostRecent
  • clientName_mecca