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THE FACE OIL THAT FUELLED THE PHENOMENON

Rodin Face Oil Rodin Face Oil
Photograph by Pete Daly.

Who doesn’t love a beauty fable? A tale of skingenuity; a happy accident in a lab that results in a miracle potion or a simple, lightning-bulb moment captured in a jar. For cult face oil Olio Lusso, the script goes a little something like this…

A former model, fashion stylist, and quintessential New Yorker, Linda Rodin couldn’t find products that truly satisfied her skin so she began experimenting with essential oils. As her glow became her calling card, word soon whipped around the fashion industry and Linda found herself with a very willing sample set of guinea pigs among her celebrity, model, and makeup-artist friends.
Success quietly snowballs.

Italian for ‘luxury oil’, today Olio Lusso is widely considered the product that fuelled the enduring face oil trend, now a skin care category in its own right. Based on the beauty benefits of 11 carefully-edited essential oils including anti-aging Argan, Evening Primrose, and Rosehip, Rodin’s signature blend sinks into skin without leaving an oil slick to deal with, delivers on the glow factor as a good oil should, and coaxes the complexion into a calm, controlled state (that’s the Jasmine, Neroli and Arnica Montana flower extract, BTW). Add a few drops into your foundation and marvel at yourself in the mirror.

Nine years on, Linda still watches over every batch, and the photogenic golden elixir continues to light up the white space of beauty pages and the blogosphere. Olio Lusso remains the heroine of the tightly edited Rodin collection; the good oil now the baseline that runs through all Rodin products. And it’s (finally!) landed here in Australia.

THE END. [Or rather, THE BEGINNING].

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