AND THE SILVER-MASK SELFIE MOVEMENT With space-age selfies lighting up every social media feed from here to Hollywood, we should have really named this Memo “We’re All Posting Selfies About…”. Seriously. Forget multi-masking (for a moment), when it comes to the face-mask phenomenon, the looks–like–a–Snapchat–filter GravityMud Firming Treatment is proving to be the most funand Instagrammableway to mask right now. Sure, painting it on with its (super handy) brush might feel a little like face-painting for grown-ups but watch the milky hue transform into an appropriately glam, metallic-silver finish and you’ll realise the science going on here is entirely adult. After a half hour of endless photo ops, it’s time for perhaps the most satisfying feature of GravityMud: the peel-off removal. Gently, gently, it feels as though you’re literally peeling away a layer of dull, tired skin to reveal a smoother, brighter complexion. And seriously plump skin. As Steph from MECCA HQ (pictured above) told us, “my skin felt really lifted and surprisingly hydrated. I didn’t even need to moisturise or use a serum afterwards like I normally might.” (FYI, that’s the mask’s Hyaluronic Acid and Icelandic Kelp and Algae extract kicking in.) The final bonus? The thin layer of polymer that remains on the skin and acts as a pseudo face lift; instantly firming skin’s appearance and creating the ideal canvas to start your makeup. Love.