THE IN–TRAY

6 NEW-GEN PRIMERS YOU NEED TO MEET


Photograph by Pete Daly.

Watch the backstage hair and makeup crew at any fashion week and you’ll pick up countless beauty hacks for getting glamour done. And this is probably the most crucial of them all: primer first, always. Nobody ever skips the proper prep work; even when hair and makeup artists are working at warp-speed, contouring Karlie Kloss and polishing Kendall Jenner’s ponytail.

But priming isn’t just about extending wear anymore. New-gen primers are for powering up pigments, amplifying effects, transforming hair 20 ways in one move, and supercharging skin. Remember: prep always pays off.

MASKS GET MAJOR
1

MASKS GET MAJOR

Even if you’re only clocking up three hours of sleep tonight, spend a few minutes under an optimised mask and you’ll barely need concealer tomorrow. Yes, there’s a secret weapon doing the rounds: Origins Maskimizer Skin-Optimizing Mask Primer. Soaked with marine algae, this pre-mask mist opens pores, ups moisture and enhances the penetration of whatever your treatment mask’s got going on.

MECCA Match: Origins Mega Mushroom Skin Relief Face Mask

HAIR DOES ITSELF
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HAIR DOES ITSELF

Meet the backstage, multi-miracle spritz putting hair assistants out of a job. Bumble and bumble Hairdresser’s Primer makes air-dried feel blow-dried, calms crazy, insulates against UV and burn by hot irons. The extra bonus: heavy layers of finishing cream, spray and lacquer to follow are unnecessary and fine hair doesn’t risk collapse. Genius.

MECCA Match: GHD Paddle Brush

BRONZE-ON-BONE STRUCTURE
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BRONZE-ON-BONE STRUCTURE

Behold the secret of the constantly contoured. Keeping up a low-fi tan with James Read Tan Sleep Mask Body Tan works like a stealth bronzer: you apply before bed, get your beauty sleep, and wake looking even gorgeous with improved body confidence (or maybe that’s just us). Of course, on occasions you’ll want to go from low glow to glamazon, a top coat of deep-tone instant tan is all you’ll need. [Just make sure you’ve had the Sleep Mask Body Tan on for eight hours before layering.]

MECCA Match: James Read Tan Instant Bronzing Mist

LIP COLOUR CRANKS IN 3D
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LIP COLOUR CRANKS IN 3D

Lip priming has always been necessary if you’re aiming for extreme-wear and a truly perfect pout. Nude pencil is step one to stop gloss sliding or lipstick pigment streaking into feathery lines. So the truly clever Chantecaille Lip Contour Fill crayon does all of that, but the real pay off: colour amplifies and stays high-def rich and sharp for hours. Plus as fleshy filler transforms dry lips into smooth cushions, they look fuller, curvier and 3D even under a rich dose of red or plum.

MECCA Match: Chantecaille Lipstick

SKIN TRANSFORMS BEFORE FOUNDATION
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SKIN TRANSFORMS BEFORE FOUNDATION

Spackle-filling is old tech. So how we do prep skin in 2017? Treatment tonics that a) have a texture-refining payoff of their own and b) set up skin to get the best possible results from serums and creams that actually fix skin rather than cover it up. The trailblazer is hydrating, repairing Perricone MD Serum Prep, which lifts, tones and firms before you even start with glow-getting serum or foundation.

MECCA Match: Perricone MD Vitamin C Ester 15

HEAVYWEIGHT LASH LIFTING
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HEAVYWEIGHT LASH LIFTING

When the brief says ‘maximum lash’ the best makeup directors don’t just stack up mascara—7 coats of lacquer just makes lashes droop and flake. Do as they do and add false lashes or prep the ones you have with a featherweight bodifying fibre, like Stila Lash Stunner Extreme Primer, that blows up volume while lifting curve ever upward. Now add your silkiest, inkiest black mascara.

MECCA Match: Stila Huge Extreme Lash Mascara

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