our purpose our values


At MECCA Brands, our vision is to be AUSTRALASIA'S NUMBER ONE BEAUTY DESTINATION - whatever it takes.

Our goal is to bring beauty to life through our passion for product, our knowledge, our education, and our exceptional service.

our purpose

Enabling our CUSTOMERS TO LOOK AND FEEL THEIR BEST has been our purpose since launching in 1997 – it’s our reason for being.

We aim to provide an inviting, informative and engaging experience for our customers every time. With credible and exceptional service that will surprise and delight. We encourage our employees to be the best that they can be, empowering them with the right tools and support to excel professionally and personally. We provide all employees with best-in-class training, dedicated development and feedback so that they excel in all they choose to do.

our values

At MECCA Brands, our values are EVERYTHING.

They are the definition of our culture and were created by employees based on their real experiences working for MECCA Brands.

The MECCA Brands values:

Doing whatever it takes
Being positive and energetic at all times
Taking pride in our appearance
Treating others with respect and courtesy
Taking responsibility